One of my favorites from the past few years is the first edition cover art to Stephen King’s novel Joyland. Created by the late Glen Orbik, it evokes the best of the artwork from pulp novels and magazines of decades past. In addition to the visual flair, what makes this cover effective is how it captures a micro-story of its own that sells a potential reader on how much more the novel contains.
The story shown on this cover is straightforward, but nonetheless intriguing. Here we see a young woman investigating an amusement park who appears to be frightened, looking up at someone with bad intentions. How do I know she’s investigating? Well, frankly, I don’t. Not for sure. For all I know the camera in her hand was just for sightseeing, not for sleuthing. But her facial expression, physical posture and position show us more than surprise and fear. She has the look of someone who’s been caught in the act. There’s no reason for her to back herself up against the fortune teller’s tent, unless she was already near it, using it as an obstacle to remain unseen.