The new full trailer for the upcoming adaptation of Stephen King’s It came out today, and it’s a reasonably solid trailer. Nothing exceptional or new, no surprises, but we get some glimpses of some solid set pieces and what could be some effective scares. The carousel slide projector scene is the rightful centerpiece of this trailer, and I like that the trailer (and possibly the scene in the film, that remains to be seen) ends without a full reveal of Pennywise’s face. It maybe should have cut off just a bit sooner, leaving it as more of a hint in the trailer, particularly if that’s also how the scene plays out (I doubt that, but it’s possible), but I’m nitpicking there.
There’s also a scene involving hands trying and failing to break through a door that ties directly to one of the more harrowing moments from the book that I don’t believe was in the TV mini-series adaptation of It (been a while since I’ve seen that series, so I could be mistaken).
Some people are fond of saying that it’s pretty easy to come up with a good trailer, even for a bad movie, but I disagree with this. Perhaps it should be easy, but I’ve seen enough trailers that are either pitiful or forgettable to disbelieve that churning out a solid trailer requires little thought or effort. This trailer has its shortcomings and is fairly predictable, and as horror trailers go, it’s nowhere near as horrifically, hideously memorable as the first trailer for Sinister, for example. And its conventional approach means it can’t get within sight of the legendary, bizarre trailers for The Exorcist, The Shining and Alien. But it’s a solid trailer, nonetheless, and gives me at least an ounce of hope for the film, which means it’s doing its job.
Update: And now that a few weeks have passed and I’ve had a Pennywise-related nightmare, I might have to reconsider how memorable this trailer is. Something triggered the dream, after all. So well done, trailer-makers, well done.